I sometimes forget that the clothing and accessories I choose to put on are making a statement to others. Everything you wear is an expression of your creativity, values and fashion. When people look at the way you hold yourself and what you pick out to wear what do you want them to think? Many companies have started promoting green campaigns, fashionable and environmentally conscious. As I’ve mentioned before there are a lot of super cute clothes that are organically made, a little pricier because of their natural upbringing, but very good quality. Lately, a lot of well known clothing companies have jumped on the bandwagon and are expressing their ecologically conscious message through a variety of fun ways. Their message is not only a good one, but the way they are pioneering this revolution is unique and clever.
Juicy Couture happens to be one of my favorite names in the business and I was really excited when they started going in a bit of a different direction (slowly but surely.) Their usual stuff is very girly, pink and over the top, which in some cases is an awesome way to express their style. These earrings and necklace set are really fun while conveying a message. Peace signs have been popping up a lot lately, Juicy is not the only one using this popular sign. But the fact that a higher end name is makes it interesting. I think I would buy and wear this set, its simple and girly but still expresses a good message.
This jewelry set is an example that higher price points aren’t the only companies that use this message. These can be found at Forever 21 and in a couple price points down the ladder. I think these are very fun, I have never really seen the recycling sign used for jewelry before. Definitely on other accessories, but these are different than I’ve seen everywhere else. They come in silver and gold, depending on your preference and are a fun accessory for a very affordable price. If someone had pitched the idea of making these earring i would’ve definitely been skeptical, but now that I see them I think they are really cute and might actually buy them!
Jewelry is not the only area where these awesome messages can be sent, in this case more font and words are used to send a more blunt and handcrafted message. Juicy strikes again with this fun shirt adding some spice to your average “go green” slogan. Props to them for making this idea work with the rest of their collection! The tote is from American Eagle and sends a more intricate message than your graphic recycle sign by itself would. It is made of natural burlap which also enforces the natural message.
In addition to the stores and designers we already know, it’s fun to check out the breakout designers in the field of organic clothing production. This company is called Zooey and Love and Eight, all of their clothing is made from natural, organic materials including bamboo! Their shirts are fun and cute, and the messages they send make a impact. As if that isn’t enough, two dollars from every sale goes to benefit the organization Healthy Child Healthy World. Talk about doing their good deed for the day. I love their slogan “Think Green B Cool”, it not only sends a positive message about conserving our resources, but it also relates it to the world of fashion we are immersed in.
This past year has been a green one for Barneys New York. I already blogged on their awesome green holiday campaign and they have now taken it to a new level for spring 2008. Over the week of April 17-23, they made an offer shoppers couldn’t refuse. By bringing in your old, used t-shirts, you would get 20% off of their latest showcased organic line Loomstate. The t-shirts are to be taken and fashioned into an exclusive Loomstate Holiday Line to premier this coming Christmas. Sound pretty awesome right? Not only are they promoting organic goods but they are actually recycling our oldies into fun new clothes! I’m really impressed by the effort they’ve put into this new “Big Green Apple” idea, they seem to go above and beyond other companies idea of being eco-friendly. I’m also excited because they will be the example to all of us that looking chic doesn’t mean we can’t be environmentally friendly. Go green, be cool and think organic!

































